Viaggio Resorts (VR) is an upstart, real estate development company pursuing the creation of a small network of premier, Residence Club properties, located in highly-sought-after destinations.  The first VR project is Palazzo Ricci in Casoli, Italy.  The second location is Azzurra di Capri on the isle of Capri, Italy. 

 Each project is a legally structured Residence Club with the requisite contracts, regulations, and ownership documents. Fractional buyers are both real estate owners and Club members.  Each member/owner receives a minimum of 5.5 weeks of stay per year.


Mike is the founder and managing partner for Viaggio Resorts and Palazzo Ricci. He was previously the founder and CEO of BellaVita, a global nutritional products company. He has served as a senior executive and consultant for several top brands in the nutritional products industry throughout his career.

After selling BellaVita in 2017 to a large NASDAQ-traded global brand, Mike continued to consult with companies on international expansion and strategy. He has excelled in the areas of branding, marketing, and global supply chain management, and has been a speaker and trainer to hundreds of audiences internationally.


Having traveled extensively to dozens of countries over the years, Mike has been able to establish trusted business channels and relationships all over the world. One of the places he has developed the deepest relationships is in Italy where he has worked on sourcing products and ingredients from the Abruzzo region. It was during a sourcing trip in Abruzzo that Mike first discovered the Ricci Palace, or Palazzo Ricci. Mike already had a deeply rooted love for Italian culture, which was instilled in him at a young age by his Italian grandmother who immigrated to America in the early 1920’s.

Mike has a passion for renovation and has been involved in dozens of renovation projects over the years. He and his wife Karin own and operate design and travel blogs which have received over 3 million-page views to date. Mike and Karin have been married for 35 years, and the only thing they love more than traveling is spending quality time with their grandchildren.

Ron Wade |Executive Director/Partner

Ron is the managing partner of an international business-expansion consulting firm, and has lived and worked in nearly 100 countries around the world.  Over the course of the past 25 years, he has advised numerous $100M+ companies regarding their global expansion pursuits. 

Ron started his career in the hospitality industry, working for a global resort brand. He received his business degrees in Finance and Marketing, and obtained a Master’s degree in International Business from the world-renowned international business university Thunderbird (AGSIM).


He has also been involved in a variety of other business industries throughout his career, including the widely popular destination club industry (similar to the private residence club industry).  In the early 2000’s, Ron was one of the pioneer executives in this industry, co-founding a golf-focused destination club with multimillion-dollar luxury residences in the USA & Mexico.   

Ron is a former university scholarship athlete, an avid scuba diver, golfer, and traveler. He and his wife Brenda have been happily married for over 30 years and are the parents of seven children. Ron first traveled to Italy in his 20’s and loves the country’s beauty, heritage and people. He is looking forward to improving his Italian and speaks Spanish proficiently. Ron is a Kiwi at heart, having been born and raised in New Zealand.


Bimbi Bellhouse attended England’s St. Mary’s Convent in Ascot and went on to attend Cambridge University where she received both an undergraduate degree and a Master of Arts. In 1979 she founded Bellhouse & Company, a highly successful interior design company based in London.  She has worked with high-end residential clients worldwide, including billionaire businessmen, country royalty, and famous personalities. Her company has also designed and completed many commercial projects, including hotels, golf clubs, and restaurants.

Over the past two decades Bimbi has also worked extensively in the Abruzzo region of Italy, project-managing the building works and internal refurbishments of historic Italian homes for a selection of international clients. As Italian Project Operations Manager for Palazzo Ricci along with her husband Spencer, Bimbi will be the lead designer for Palazzo Ricci’s renovation, and will be responsible for selecting and implementing all of the fine finishes and interior decor for the project.


Spencer Power attended Wimbledon College in London and Saint Martin’s School of Art where he received his undergraduate degree.  Early in his career, he was commissioned worldwide as a specialist painter to do ‘Trompe L’Oeil’ figurative wall paintings, marbling, and faux–bois finishes, etc, working on elaborate and high-profile projects.  He is widely recognized for his artistic talents, regularly showing his works in galleries in London and abroad. Spencer now oversees all of the building and decorating work for Bellhouse & Company, and manages all of the tradesmen for each project.  He has extensive project management experience and skills, which will be well-utilized as a Project Operations Manager for Palazzo Ricci with his wife Bimbi.

Bimbi and Spencer split time between Italy and England, and own residential properties in each location. In addition to their shared business of Bellhouse & Company, they are involved in a variety of other business dealings, including operating an organic olive tree processing business (oil & leaves) with over 1000 trees near Casoli, Italy. Their decades of experience and local Italian knowledge are essential to this project.  They have assembled a team of talented local planning experts (i.e. geometra, structural engineer, builders, plumbers, electricians, carpenters, etc.) – every trade needed for the refurbishment of the Palazzo Ricci property.


Christoffer is Palazzo Ricci’s European Marketing Director and a Partner in the project. He lives in Stockholm, Sweden and has part-Italian ancestry. Christoffer and his wife have travelled to almost every corner of Italy and discovered Abruzzo and Casoli in 2014. They immediately fell in love with the region and its people and acquired a residence property neighboring the palace. His appreciation for Italian real estate and his belief in Palazzo Ricci’s business plan were the driving influences which convinced Christoffer to become a partner in the project.


Professionally, Christoffer has worked in marketing for more than 20 years. As a marketing management consultant, he has recently been responsible for customer experience at an OMX NASDAQ-listed company with a significant presence in the luxury goods market. He has worked on strategy for global fashion brands, advising them on topics related to digital, customer experience and marketing.  He is also the founder of Unde.io, an AI-focused startup dedicated to disrupting physical piracy by adding a digital blockchain layer on the world of luxury and artisan goods.  Christoffer is a father of two, and is a passionate skier and road biker who enjoys all the adventures the Abruzzo region has to offer.

Steve Dering | Executive Advisor

Steve is the father of the Private Residence Club industry and is a founding partner of DCP International, L.L.C., a firm specializing in the design, structuring, marketing, and sale of vacation property developments at prestigious resort and urban locations.

At DCP, he pioneered the country’s first Residence Club in 1991 at Park City, Utah’s Deer Valley Resort. Subsequently, he launched The Phillips Club in Manhattan, the country’s first urban residence club.

 As a principal of DCP, he works with developers in evaluating potential residence club sites, conducting preliminary business discussions, assessing project feasibility, formulating club ownership parameters, and supervising club design and marketing.

Steve is an Executive Advisor for Viaggio Resorts. He is responsible for managing a variety of business activities for the Palazzo Ricci  Private Residence Club, including implementation of the global luxury residence exchange program affiliated with all Viaggio Resorts properties. Steve is also responsible for organizing the Club’s sales strategy and overall plan, oversees the Club’s governing legal documents, and provides general residence club industry consultation services. DCP residence clubs clients have generated more than $1 billion in sales worldwide.


Riccardo Maccolini

International manager with 20 years of experience during which he developed his skills in dynamic and complex environments. With a university background in business organization he began his career first growing in the Fashion-Retail sector and then ventured into the Hospitality, Real Estate and Luxury residential sector turning around a unique project in top hand luxury market like Palazzo Tornabuoni Firenze. A unique Private Residence Club and lifestyle with worldwide reputation.

Michael J B Watson

Michael has extensive experience in the finance sector. He qualified and practiced as a corporate solicitor in London with Linklaters & Paines and then worked as a corporate finance investment banker at Hambros Bank and UBS before becoming Finance Director of a Lloyd’s of London insurance group. He has also been a private client investment banker at Barclays with significant experience in wealth preservation strategies and has also advised corporates on obtaining debt finance.

Marina Cvetic Masciarelli

Marina Cvetic Masciarelli is a truly formidable businesswoman, highly respected in her field, not only in Abruzzo but nationally and internationally too. Born in 1967 she spent her childhood in her native Croatia as well as Austria and Germany.  Her travels formed her intellectual curiosity and her love of engaging with other cultures.  It was also whilst abroad that she met and subsequently married the Abruzzan winemaker Gianni Masciarelli, resulting in not only an extraordinarily successful business partnership but also three children, now also closely connected to the family businesses.  Dynamic and tenacious, she has built up a business empire spanning the wineries (the products of which are sold in more than 50 countries), the production of award winning extra virgin olive oil, and the refurbishment of the Castello di Semivicoli, now a destination hotel of the highest quality set amongst her vineyards.  Travelling tirelessly, she has opened up markets for Masciarelli wines all over the world.

Amongst the many accolades and awards she has received over her career are:

‘Businesswoman of the year 2006’
(Abruzzo Impresa)
First prize ‘Aquila Reale 2007’
(Abruzzo Impresa)
‘Cavaliere dell’Ordine al Merito della Repubblica’ 2011
Grande Ufficiale dell’Ordine al Merito della Repubblica’ 2103
‘Humanitarian prize Mother Teresa of Calcutta’ 2013
‘Abruzzo Impresa; prize 2014 given for environmental awareness and sustainability
Ambassador WAI (Women Ambassadors of Italy) for the Abruzzo Region

Carlo Ricci

Carlo was instrumental in obtaining the support of his multiple family members to execute the sale of the palace to Viaggio Resorts, LLC (parent company to Palazzo Ricci). Carlo was born in Milan and resides today in Francavilla del Mare. Since 1990 his professional life extends over local and regional development with particular focus on the challenges faced by rural and remote areas. In these fields he works at the local level, designing and running development projects with particular focus on tourism and agro-food. At the national and European level, Carlo acts as a policy advisor, evaluator, coach and trainer in the same sectors. Carlo uses his passion for typical products and the local identity of Abruzzo to promote many regeneration projects and coordinate the creation of several tourist guides

Dr. Ernesto Sirolli

Dr. Ernesto Sirolli is one of the world’ s leading consultants on the topic of economic development. He started working in the field of International Aid in Africa in 1971 and has since worked in Australia, New Zealand, Canada, the United Kingdom, Latin America and Asia in projects that promote local entrepreneurship and local self determination. Dr. Sirolli resides in California, USA where he established the Sirolli Institute. Dr. Sirolli was born in the Chieti Province of Abruzzo Italy in the town of Altino which is a neighboring small village to Casoli.

Dr. Sirolli received a Laurea di Dottore in Political Sciences from Rome University in 1976 and a Ph.D in Local Enterprise Facilitation from Murdoch University, Australia in 2004.

Dr. Sirolli is the author of two books: “Ripples from the Zambezi” a best seller that is used by Economic Development Faculties in Universities the world over, and :”How to start a business and ignite your life” a book aimed at would be entrepreneurs. In 2012 Dr. Sirolli was invited to give a TED TALK ; his talk :”Shut up and Listen” has been translated in 31 languages and downloaded more than 3.3 million times.

Dr. Ernesto Sirolli received The 2016 IOEE International Lifetime Achievement Award for Entrepreneurship Education at the House of Lords in London



Fill out this form and one of our qualified agents will respectfully send you our prospectus.

How Did you Find Out About Viaggio Resorts?

10 + 3 =


Palazzo Ricci | Casoli, Italy
Abruzzo di Capri | Isle of Capri
Vista di Roseto | Roseto degli Abruzzi


Call us 801.994.6974


Follow @palazzoricciclub